NBC's Optimization Systems Increase Revenues and Productivity
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Special Issue: Franz Edelman Award for Achievement in Operations Research and the Management Sciences: NBC's Optimization Systems Increase Revenues and Productivity
The NBC television network, a subsidiary of the General Electric Company (GE), uses optimization-based sales systems to improve its revenues and productivity. GE’s corporate research and development center (CRD) developed these systems using operations research and management science techniques to improve NBC’s sales processes. These systems remove bottlenecks caused by manual development of sa...
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